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People Sacrificed Their Lives So You Can Speak Your Language Today: The Story behind International Mother Language Day 21st February

UNESCO declared 21st February as the International Mother Language Day in 1999 and since then, this day is being observed globally with the aim to represent linguistic diversity. This date is related to a specific historical event that took place in East Bengal (now Bangladesh) in 1952. People sacrificed their lives to protect their right to speak in their mother language. Read the article to know the full story.

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Localisation for emerging markets: A guideline for businesses

With increased cooperation between countries and formation of trade associations, trade barriers have started to disappear in the last few decades. The incredible advances of information and communication technology have also contributed to the formulation of a global business context. However, one of the most fundamental trade barriers is still there: language. Unless you understand someone, you cannot possibly do business with them. That’s why it is important to not only translate your products or services into the target market’s language but also understand its customs, culture and sensitivities in order to make sure the translated product comes across as clear as possible.

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