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Localisation for emerging markets: A guideline for businesses

With increased cooperation between countries and formation of trade associations, trade barriers have started to disappear in the last few decades. The incredible advances of information and communication technology have also contributed to the formulation of a global business context. However, one of the most fundamental trade barriers is still there: language. Unless you understand someone, you cannot possibly do business with them. That’s why it is important to not only translate your products or services into the target market’s language but also understand its customs, culture and sensitivities in order to make sure the translated product comes across as clear as possible.

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4 Localisation pitfalls every business should avoid

Companies increasingly understand the important role played by localisation in the expansion of their business. While many have fully embraced the trend of going local to become global, there are a number of cases where poor attempts at localisation have created disastrous situations. These 4 localisation pitfalls are common, and should by all means be avoided.

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Why bother with localisation services?

Want to grow your business and tap in to foreign markets? If that’s a Yes, then you’d better start thinking about Localisation. People do not do business with someone whom they don’t understand or can’t relate to. That’s why if you want to extend your reach into another market, you need to not only translate but localise all your business documents, products, promotional items, legal papers and other documents into the native language of the market.  

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Localisation Services

Localisation

Localisation is increasingly becoming more relevant for any type of business as the global market is getting more and more open. Localisation is proved to have a positive impact on the ROI and growth of your company. Localisation is the process of adapting your products and related technologies and documents for a specific region or market.

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