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Challenges in accessing foreign markets

There are many challenges that one will face when trying to access foreign markets, most of them being the same as the ones one has to face when trying to access any market, such as a lack of technology, unreliable supply chains, inability to process all the information one gathers in a timely fashion, et cetera. The bigger problems with trying to access foreign markets, however, are the linguistic barriers, and attached to those, the cultural ones. They are issues that are very delicate when it comes to translating matters like mobile Apps, websites and software, to name a few examples.

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Challenges in accessing foreign markets

There are many problems that one will face when trying to access foreign markets, most of them being the same as the ones one has to face when trying to access any market, such as a lack of technology, unreliable supply chains, inability to process all the information one gathers in a timely fashion, et cetera. The bigger problems with trying to access foreign markets, however, are the linguistic barriers, and attached to those, the cultural ones. They are issues that are very delicate when it comes to translating matters like mobile Apps, websites and software, to name a few examples.

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Localisation for emerging markets: A guideline for businesses

With increased cooperation between countries and formation of trade associations, trade barriers have started to disappear in the last few decades. The incredible advances of information and communication technology have also contributed to the formulation of a global business context. However, one of the most fundamental trade barriers is still there: language. Unless you understand someone, you cannot possibly do business with them. That’s why it is important to not only translate your products or services into the target market’s language but also understand its customs, culture and sensitivities in order to make sure the translated product comes across as clear as possible.

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Vocabridge Language Services General Terms & Conditions

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